Women make up over half the workforce in hospitality (66% in fact). No surprise there. But, though the numbers have been inching up, there are still only 7% of the C-suite represented by women.
Before we start lighting torches and dealing out blame… Let’s take a closer look at what may be holding women back from leadership in a female-dominated industry.
- We’re dropping out.
- Across the industry, the average tenure of a woman in tourism is less than 5 years according to the WTTO (World Travel & Tourism Organization)
- Shockingly, even those who pursue hospitality degrees, only 12.5% of women go after tourism jobs upon graduation. (O’Leary and Deegan)
- 43% of women leave their jobs after having children
- We don’t have enough women to say, “I can do that, too!”
- Not to belabor the point. But, only 7% of C-level execs in hospitality are women. Is it possible that we don’t have enough role models to attract more female leaders?
- Because “making it” as a CEO, COO, CTO, etc is rare for women, only the warriors nab those seats.
- We may not believe in ourselves enough.
- Negative self-talk has been cited by psychologists as the number one reason for quitting a goal. With corporate fear rising that promoting self-confidence in the workforce will result in people quitting, we are kept “foot on our back” to just. do. our. jobs.
- Conversely, when we know our worth, we tend to entrepreneur the hell out of it. Considering the average hospitality CEO makes $6 million (AETHOS Consulting Group) a year and the average entrepreneur makes $120k (Forbes), we may need to re-educate ourselves and our financial literacy.
There are probably a million more reasons when you dial into specific circumstances. But, there are no excuses.
We don’t want to take over. We want to see women take an equal seat. #50by30 is a goal, albeit a BIG ONE, to reach 50% in C-level female representation in tourism and hospitality by 2030.
We are calling on you, the renegades, the dreamers, the can-doers, the well-wishers to help spread the message and fund programs to realize this goal.
Just imagine. Tourism can be the FIRST industry to lead the world in a truly democratized economy.
Let’s do this together. Add your name to get involved. Add the logo below to your website. Convince a young woman today, that, tourism needs her.